Emmerdale star Mark Charnock, best known for his role as Marlon Dingle, has shared an exciting new project away from the ITV soap. Mark, who has portrayed Marlon

since 1996, recently appeared on Good Morning Britain to discuss his involvement in a meaningful campaign aimed at tackling loneliness in the UK. Describing himself as

“proud” to be leading the new initiative, Mark revealed that he is helping direct a film for the 1 Million Minutes campaign, a cause designed to inspire people to donate

their time to those feeling isolated.

The campaign was discussed during Mark’s appearance on the show with hosts Susanna Reid and Ed Balls. The goal of the campaign is to address the widespread issue of loneliness, which affects millions across the UK, especially as winter approaches. Mark praised the generosity of the British public, noting that while monetary donations are important, offering your time can have an even greater impact. “What could be more generous than giving yourself? The small things you can do can make huge changes to people’s lives and make everything better,” Mark said, speaking from the heart about the importance of human connection.

The trailer for this year’s campaign film, which Mark directed, premiered on Monday, December 2. Mark shared how honored he felt to be part of this year’s project, admitting he was “flattered” but also “a bit shocked and scared” when asked to take on the directing role. He explained that although he had been involved with the campaign in previous years, directing this year’s film was a significant responsibility. “I’d done a few bits for the campaign before and knew how significant it is to so many people,” he said, reflecting on how loneliness is something that affects everyone at some point in their lives.

The 1 Million Minutes campaign encourages people to pledge their time to help combat loneliness during the winter months. Mark emphasized how even small acts of kindness, like spending time with a neighbor, family member, friend, or even a stranger, can make a world of difference. He stressed that helping others doesn’t always require grand gestures—it’s the simple, small acts that can truly change lives.

The campaign’s mission is close to the hearts of Good Morning Britain hosts as well. Susanna Reid shared that this year she will be volunteering by hosting an afternoon tea for a woman about to turn 108, while Ed Balls will be helping out as a lunch club volunteer, showcasing his culinary skills. Both hosts encouraged viewers to get involved, stressing that by pledging even a little bit of time, we can collectively help tackle the issue of loneliness and support those who need it most.

Mark’s heartfelt involvement in the campaign is sure to inspire many, and with the growing issue of loneliness in the UK, his leadership role is a reminder of how much of an impact we can make just by giving a few minutes of our time. As the winter months approach, the 1 Million Minutes campaign hopes to rally people together in a spirit of community and kindness, offering a light in the darkness for those who may be struggling in isolation.